Growth Lead
Era
Sales & Business Development
United States · California, USA · Remote
Posted on Oct 10, 2024
About Era
At Era, we’re on a mission to make financial advice universally accessible, helping everyone manage their finances effortlessly, regardless of knowledge or time constraints. We believe in a future where financial well-being is on autopilot, where people no longer need to navigate complex systems or worry about making the wrong decisions. With the power of AI, we simplify the financial landscape by translating everyday language into actionable financial moves.
Our platform connects to your existing financial accounts, prevents common pitfalls—like carrying a credit card balance while saving money—and actively manages your finances by enabling money transfers, trades, and personalized insights from real-time global events. Era goes beyond budgeting, allowing you to interact with your money directly. Whether it's through automated routines or our AI assistant, we make sure your finances work for you.
With strong backing from top-tier VCs, an expanding open beta, and a bold vision to reach millions globally, we are a seed-stage startup on an exciting growth trajectory. Join us in reshaping how the world thinks about and interacts with their finances.
About the Team
Our team is made up of passionate ex-Stripe and Square leaders and engineers who’ve built and scaled products at some of the most respected companies in fintech. We believe in the power of design and engineering to create seamless, impactful experiences. Our team is small but mighty, consisting of design engineers, foundation engineers, and product builders who all share a deep commitment to craft, user research, and innovation.
At Era, we’re highly collaborative and value thoughtful creativity. We set a high bar for quality, but we also know how to balance our drive with life outside work. Our culture is rooted in kindness, empathy, and ownership—everyone has the freedom to take control of their corner of the product and the responsibility to drive it forward. We work hard, but we believe in working to live, not living to work.
Our hybrid model allows for in-person collaboration in Brooklyn and San Francisco, but we welcome remote talent who are just as passionate about our mission. If you’re someone who loves bringing new ideas to life, values autonomy, and wants to help millions achieve financial freedom, Era might be the right place for you.
Role Description
We're looking for an enthusiastic, ambitious Growth Marketer to join Era’s team to craft our positioning and product messaging, while expanding our narrative on Era.app. We’ve recently announced our seed round and have high ambitions to expand our reach. This is a high-impact role, demanding strategic thought and comfort with ambiguity.
What you'll do
In this role, you’ll work closely with Era’s founding partners to craft its product marketing and expand its go-to-market efforts. As the lead, you’ll craft best-in-class narrative to convey Era’s mission in redefining what wealth means to those that otherwise might not have access to it. In this role, the success of product marketing is entirely in your hands.
In this role, you will:
- Product Marketing: Partner with the founders to gain a deep understanding of our target audience to identify and manage marketing opportunities, ranging from web to social to influencer campaigns. Plan and execute growth initiatives and go-to-market motions of upcoming feature launches.
- Content Marketing: Develop a thorough understanding of Era’s user base to build a complete picture of how Era can support their financial journey, while expanding our existing content roadmap, to establish Era as a thought leader.
- Community Engagement: Ideate and implement new B2C growth initiatives across channels to boost traffic and conversions to paid users.
- Strategic Pricing: Collaborate with the founders to expand Era’s pricing models to convey product adoption and usage.
What we're looking for
- 5-8+ years of GTM experience, particularly in consumer fintech.
- Successful track record with technically complex, disruptive products.
- Experience with marketing consumer-first, financially led products.
- Strong communication skills, with a bias for succinctness and clarity.
- Intellectual curiosity, a comfort with ambiguity, and a knack for structured problem solving
- Past early-stage startup experience with diverse responsibilities across growth, marketing, and community.
Total Rewards
We are committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:
- Competitive compensation and equity.
- Flexible and hybrid work culture.
- Unlimited Time Off/Paid Time Off, paid holidays, Volunteer time off and more.
- Health, dental, vision coverage for you and your family.
- (US Only) Competitive 401(k) Plan with immediate vesting.
- Parental benefits including parental Leave.